Blendid is co-founded by Vipin Jain, who currently serves as the company’s CEO. He held leadership and technology roles at various companies for 14 years, including co-founder and vice president of engineering at Telseon IP Services. Jain then founded an e-commerce company that utilized data analytics called Retrevo Inc. Its website was acquired by Shopzilla, and its technology and team were acquired by Barnes & Noble NOOK Media. After the acquisition, Jain stayed on at Barnes & Noble in the NOOK Media division, where he served as vice president of sales, customer care, and partnerships, as well as vice president of product management, cloud, and commerce. He holds a Master of Science in physics and a Bachelor of Science in electrical and electronics engineering from the Birla Institute of Technology and Science, Pilani.
Blendid is also co-founded by Venki Ayalur, who serves as Blendid’s chief technology officer. Ayalur previously served as director and senior director of engineering at NOOK Media for four years and as director of engineering at Motorola Mobility for 14 years, where he worked on software development and machine learning. He holds a Master of Business Administration from Northwestern University and a Master of Science in computer science from Northern Illinois University. He also holds a Master of Science in engineering technology from the Birla Institute of Technology and Science, Pilani.
Blendid’s third co-founder is Vijay Dodd, who serves as the company’s vice president of engineering. Dodd previously spent 17 years in technology product, management, and leadership roles. He then worked as senior director of engineering for seven years at NOOK Media. Dodd holds a Master of Business Administration from Nova Southeastern University, a Master of Technology in systems and controls from the Indian Institute of Technology, and a Bachelor of Science in electrical engineering from Bangalore University.
Altogether, Blendid has a strong team with highly complementary skill sets. All three have held management positions at software and hardware companies, and one had a prior exit. The co-founders are well positioned to lead Blendid to profitability.