Drink LMNT on Republic 2022



The inspiration for Drink LMNT came from co-founder Robb Wolf, an influencer in the nutrition space who runs a popular self-named website selling books and creating health and fitness content. Wolf began to make salt-based drink powders to help him maintain electrolyte levels when his body entered ketosis, and realized that many others could benefit from this type of product. Thus, Drink LMNT was born. Wolf has a Bachelor of Science in biochemistry from California State University, Chico. 

Wolf’s wife, co-founder Nicki Violetti, has a Bachelor of Arts in economics from the University of California San Diego. She is the co-owner of NorCal Strength & Conditioning, and she hosts a podcast covering health topics called Healthy Rebellion. Due to their other business ventures, Wolf and Violetti were not able to operate Drink LMNT themselves. So they brought in a venture studio called Proton Enterprises to run the company.

James Murphy is Drink LMNT’s CEO and third co-founder, and he is responsible for sales and operations. He is also the CEO and founder of Proton Enterprises. After getting a Bachelor of Arts in humanities at Yale University, Murphy held a management role at Sitwayen Development Group, a social business venture firm. For the past 10 years, he has worked as a partner and business manager at a health food company called Empowering Neurologist.

COO Brianna Segerson is responsible for supply chain fulfillment and operations. She is also the COO of Proton Enterprises. According to Drink LMNT’s raise materials, she has a Bachelor of Arts in psychology from Yale University and previously worked as a director of acquisitions at Albion Residential.

Tyler Cartwright and Luis Villasenor are also Drink LMNT co-founders and provide strategic guidance to Drink LMNT. Currently, they are both co-founders of three other companies together, including a virtual health company called AtGo Health and a health and fitness coaching business called Ketogains. Cartwright has an MBA in finance from Bellevue University. Villasenor is a certified trainer from the International Sports Sciences Association and has a bachelor’s degree in business and marketing from the Ibero-American University, Mexico City. In addition to his other current positions, Villasenor is co-founder at ARBCO Enterprises, which offers wellness and fitness services, and the owner, COO, and CMO of a restaurant business called Grupo Abastar.

Altogether, Drink LMNT has a seasoned team with complementary skill sets. Its members have strong industry experience in health and nutrition, managerial experience, and entrepreneurial skills. Drink LMNT’s team seems to have what it takes to guide and grow the company.