Did you know, using engaging social proof notifications from already successful fundraising campaigns is an effective strategy to drive more donations? You have that right – if you have a crowdfunding website, you can now effortlessly leverage all donations, comments on blog posts, and more to instantly boost the number of donations you get. And in this blog, we will tell you exactly how to.
For any crowdfunding platform, it is extremely important to gain donor’s trust and show credibility. And we believe, using social proof notifications is the best strategy to use. Donors will be able to see others donating or engaging with your fundraising campaigns and will instantly feel more confident about giving generous amounts to your organization as well.
In this blog, we will walk you through the entire process of using social proof in crowdfunding organizations – all the way from understanding what social proof is to how you can use dedicated tools to leverage them. To find out more, keep on reading.
What Do We Understand By Social Proof In Crowdfunding?
So before we get into using social proof to grow your crowdfunding business organization, you need to clearly understand what we mean by ‘Social Proof’.
In very simple words, social proof is the concept that people, like yourself, will assume and try to reflect the actions of others – a phenomenon where other people’s actions and opinions have a great influence on your own. In other words, when you are unsure of what to do in a situation, you are more than likely to take a look at your peers and try to recreate or follow their course of action, assuming they know better than you.
It’s basically the idea that consumers will look at reviews and testimonials before making a purchasing decision, moviegoers will watch a film only after viewing all how well it has rated, or customers will go to a buzzing restaurant compared to an empty one. And in the exact same manner, the concept of social media exists in crowdfunding, too.
It can be a very influential marketing tool to increase donations for any crowdfunding organization. You might be wondering, how so? Well, new donors might not be too trusting of a fundraising campaign and its cause. However, the same donors will be instantly encouraged to make the donations when they see others doing so, too.
How To Use Social Proof To Effortlessly Gain Donor’s Attention?
Now that we understand what social proof in crowdfunding is, the question arises on how this strong source of credibility can be leveraged into gaining more donors and getting more donations effortlessly.
💰 Show Live Notification Alerts For Donations & Site Engagements
For the greatest impact on potential donors, you can opt to display interactive, live notifications on your crowdfunding website. When website visitors see live donations notices, they gain a sense of trust while your website gets a sense of activeness. All of which contribute to a donor’s decision of whether or not to donate.
These alerts can be little popup notifications that appear on your site’s pages and posts, instantly catching the attention of anyone visiting your site. And they do not have the same repetitive type of alert either, you can switch things up by displaying notification alerts that show live donations, or comments on the engaging blog posts on your website, or email subscriptions whenever a new donor joins your newsletter.
Regardless of the type, displaying live notifications is enough to convince a large audience to come forward and be a part of your fundraising cause through strong social proof.
💬 Display Engaging Donors, Volunteers & Impact Testimonials
Apart from live social proof notifications, you can also showcase engaging testimonials from your supporters – which includes the top and recurring donors at your organization, as well as the volunteers and sponsors. You can even add a complete testimonial page on your website dedicated to boosting social proof and credibility so that you can easily get new donors to donate to your crowdfunding platform.
On the other hand, you can also have a testimonial page dedicated to showcasing the positive impacts their donation has brought to the community. This way the existing donors will know that their hard-earned money has not gone to waste, while new donors will be encouraged to start donating. Either way, social proof will help to get much more donations for your organization.
📢 Promote Top Donors On Your Website & Social Media Platforms
Another amazing way you can leverage social proof to get more donations is by giving by promoting your supporters on your website as well as all possible social platforms. You can share featured posts about key donors or volunteers with in-depth shoutout posts on your social media feeds such as Twitter and Instagram.
How will this help you may be wondering? Again, donors will be encouraged to follow in the footsteps of the top, most generous supporters of your campaigns and want their names upon the promotion posts as well.
Display Live Social Proof Alerts On Your Site Using NotificationX
So, finally, we want to give you a step-by-step breakdown of how you can easily showcase powerful live donation notification alerts or blog post comment alerts on your website. Keep reading for the complete guide: