Kickstart Guide for Launching a Podcast on Patreon



We don’t think anything should get in the way of you achieving your goals, especially not time-sucking sign-up tasks. That’s why we made launching your Patreon a quick and easy process. You can spend as much (or as little) time as you want choosing your features and laying out your content before sharing your page with the world. If you’re still feeling a little hesitant, remember that your page is never permanent. We understand that your goals might shift and your needs may change. That’s why you can add features, delete tiers, and edit offerings anytime after you launch.

Build your page

Design your membership

We recommend monthly upfront billing, so new patrons get charged right away when they sign up for your Patreon and get immediate access to all previous posts for their tier.

Customize your page

Your Patreon is like a handshake. It’s your chance to make a great first impression with your potential fans, so have fun with it.

Be bold with your branding

Consider a name that makes people feel like they’re joining a club or community rather than just sitting in the audience. Those little details stick with people and will make you stand out in a sea of podcasters.

Say hello

Once you have people’s attention, it’s time to reel them in. Introduce your podcast with a short welcome video and written post explaining to everyone what your Patreon is all about.

Need a step-by-step guide? We’ve got that:

Choose what you want to offer your patrons

You know your fans best. Think about what makes your community special and what would add value to your patrons’ overall Patreon experience. Just make sure your offers are simple, straightforward, and manageable — and don’t be afraid to experiment. We suggest checking up on your benefits every few months to see if they’re sustainable and exciting for your community.

Design your tiers

Simplicity is key. Anywhere between one and three tiers is a good option for most creators, but three really seems to be the sweet spot where patrons have enough options without leaving them (or you!) feeling overwhelmed.

Select your benefits

Patreon lets you completely customize your benefits at every tier. If you’re looking for some ideas, these are the top benefits podcasters offer their patrons:

And when in doubt, just ask! Poll your fans on social media to see what kinds of exclusive benefits they’d want to see.

Looking for inspiration? Check out what other podcasters are offering:

Choosing tiers and benefits for podcasters

The hosts of ‘Couples Therapy’ walk through why keeping tiers and benefits simple pays off.

Choose what you’ll get in return

Patreon should feel like a mutually beneficial situation where both you and your fans are getting the most out of the platform. That means that while it’s important to make sure your patrons are taken care of, you’ll also need to make sure you’re choosing the right price for your work that correctly reflects its value.

Price your tiers

There’s no magic number when it comes to pricing. It’s up to you to decide what will work for your fanbase and what makes sense based on your benefits. Most podcasters start their tiers at $5, which matches the value of extras like bonus episodes, early access, and Discord benefits. Plus, patrons who pledge between $5 and $8 usually stick around longer than patrons who sit at other tiers.

How podcasters promote their Patreon

‘True Crime Obsessed’ promotes their “binge-able” patron-exclusive library during pre- and mid-roll segments. Here’s why.

Launch your Patreon

Start with a soft launch
Start uploading episodes so your page is populated before you officially launch. Email, text, or call your family and friends to let them know that your Patreon is up and running, and have them check it out before you take it public. That will give you time to gather feedback, make changes, and hopefully gain your first handful of patrons.

Spread the word

Once you’ve done a soft launch with your inner circle, it’s time to shout it from the rooftops. Post your page on social media, ask friends to spread the news, or find ways to work it into your daily conversations. Do whatever you need to do to spread the word. However you choose to make the announcement, try to lead with value. Be clear on what your patrons will get, how often they’ll get it, and how their membership will enable you to keep creating.

Here are a few ways to casually sprinkle Patreon into your daily content to introduce it to your audience:

  • Give a shoutout to your patrons during episodes
  • Tease patron-only episodes on social media
  • Share interesting topics of conversation happening in your Discor
  • Promote an exclusive event or livestream

To go further:

With these simple steps, you’ll have your Patreon ready to go in no time. If you want to dive deeper into any aspect of your page, benefit options, or pricing, check out all our resources for podcasters on Patreon U.