SoMo appoints sales director amid “phenomenal” growth



Specialist lending platform SoMo has promoted Jade Keval (pictured) to the newly-created position of sales director in order to keep pace with the firm’s “phenomenal” growth.

Keval has been at SoMo for five years, and was previously head of sales at the peer-to-peer property lender.

In her new role, Keval will help SoMo hit its lending target of £75m by the end of 2022, while further strengthening the sales team’s relationship with its broker network.

Read more: SoMo sees 63 per cent rise in broker enquiries

“I’m delighted to take on the new sales director role,” she said.

“SoMo is experiencing phenomenal growth at the moment and I’m proud to lead such a high-performing sales team. Everyone has a can-do attitude and wants to fulfil our reputation of being a solutions-based lender.”

SoMo’s chief executive Louis Alexander added: “Jade is a huge asset to SoMo and she thoroughly deserves this promotion.

Read more: SoMo sees 25pc rise in second charge lending

“We’re lending more year on year thanks to our popular ‘Valuation Only’ product and market-leading second charge rates; Jade has been integral in fuelling this growth through innovative thinking and a passion for the success of the company.

“Myself and the team look forward to seeing what this role brings for Jade and SoMo alike. We’re certain that she’s the right person to drive us forward and lead our hardworking sales team as we enter a volatile economy.”

Read more: SoMo rolls out month-long interest free offer